In general, Marketing is a Good ThingTM. It’s how we learn about new products. It’s where we get info on how to differentiate between products. It can help us decide a particular product’s suitability for specific purposes.
The folks in Marketing in the IT industry often take a lot of flak. There are several reasons for this.
IT is, by its very nature, technical. The vast majority of folks in Marketing don’t have technical backgrounds. Also, many Marketing folks have never been the customer for the product they’re marketing. This creates two hurdles when trying to market to technical customers.
Also, I’ll admit it — technical folks tend to be picky, sometimes even nit-picky.
I’ve always said that I brought two big advantages to any Marketing-type position:
- I have a technical, not a Marketing, background.
- I have been a customer.
So, while IT-related Marketing sometimes takes the blame for things that aren’t their fault, sometimes they do things that really are their fault. Below, I’ll cover the five things that Marketers need to just STOP right freaking now.
Today, Pure Storage, an All-Flash storage vendor, announced the General Availability (GA) of their FlashBlade, a scalable, All-Flash, NFS storage platform, as well as the GA of version 1.2 of Elasticity, the software that runs the FlashBlade.
I wrote about FlashBlade when it was first announced in 2016. At the time I was very excited about the possibilities of this platform. I wasn’t able to get hands-on with the platform. The closest I got was being able to hold and examine one of the blades — encased in a Lucite box. (Really. They handed it to me all boxed up. I was tempted to use my multitool to open the box up to conduct a more-thorough examination, but not only did it feel like it would be rude, they also seemed to always make sure I was within arms-reach of at least three Pure employees at any point the blade was within arms-reach of me… (Kudos to them on having done their advance research.))
At that time, not all of the specifications had been solidified, but those details are available now. Continue reading
Posted in General
Tagged Job Search, Me
Posted in General
Tagged 2016, 2017, Blog