Long-time readers of this site have likely noticed something new along the right-hand side: a couple of graphics underneath the heading “GeekFluent’s Sponsors”.
Yes, it’s true — I’m now selling advertising space on GeekFluent.
When I started this blog, it was with the idea of giving myself a place to write about topics of interest to me. Creating a place where I can express my own options. Making a tool for personal branding.
I never even thought about making money with it. If anything between domain registrations fees, hosting fees, and — most of all — time spent, having the site costs me. But it’s been worth it.
So, I was actually a little surprised when I was approached by a company that said “We’d like to sponsor your blog”.
We talked about what that would — and wouldn’t — mean. We talked about the different models used for pricing this sort of thing: Cost per Click (CPC) vs. Cost per Month (CPM).
Then I needed to think about what it meant to me. I came up with the following:
GeekFluent’s Rules for Accepting Sponsors
- The brand or product needs to be one that I personally believe in and would feel good about recommending to a customer and/or a friend.
- It needs to be clear that the blog is mine, not the brand’s. They don’t speak for me and I don’t speak for them.
- The brand doesn’t get to dictate what content I do — or don’t — publish on my site.
- That said, I will continue my policy whereby pretty much anyone is welcome to suggest topics for me to write about. I find it helpful, as I get writer’s block as often as anyone.
- I will be completely transparent in sharing site stats on page views, etc. with any sponsors or potential sponsor before, and during any periods of sponsorship.
- A simple, flat-rate CPM really just seems like the way to go. No concerns about how to track it and it’s just easier for everyone involved.
- Short-term sponsorships (works as a “trial” period)
- The number of sponsors I’ll accept at any one time will be limited. This isn’t about making money for me, it’s about having the freedom to write more.
- Monthly pricing will be very reasonable.
- I know my readership numbers aren’t in the same league as some of the other folks out there.
- Again, it’s not about making money, it’s about freedom.
So with all that said,
It also means a lot to me that you felt like I’m producing a product that you want to be associated with.
At the moment, I have space available for at least one more sponsor. If you work for or represent a company that might be interested, and if the ideas I’ve outlined above work for you, feel free to contact me to discuss.