Mixed Message Monday: Kevin Hart and Kickstart

Mixed Message Mondays are my foray into marketing commentary, focused on marketing attempts that must have seemed like a good idea to someone, but have somehow managed to lose the intended message…

I don’t know if you’ve noticed, but it feels like Kevin Hart is everywhere lately. He’s doing TV shows, movies, guest appearances, commercials, etc. To that, I say, “Good for you Kevin. Cash in on it while you can.”

But then, I saw a particularly disturbing commercial for Mountain Dew Kickstart.

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Mixed Message Monday: Flonase Thinks You’re a Drooling Moron

Time for another Mixed Message Monday, where I point out marketing that sends a different message than the intended one. At least, I hope the message delivered was different than they intended…

This time I take a look at an allergy medicine commercial for the brand Flonase.

The commercial comes out with a great message on the value of their brand: Continue reading

Mixed Message Monday: Little Caesar’s Thinks You’re an Idiot

Pizza(Think of “Mixed Message Monday” as “GeekFluent Hits Back at Marketing Gone Wrong”. I feature advertisements or marketing campaigns where the message that’s actually delivered is (hopefully) not the one the folks who paid for the ad intended.)

Since my last Mixed Message Monday focused on Domino’s, I thought I’d take a look at another pizza vendor, Little Caesar’s.

Lately, Little Caesar’s has been running a series of commercials about their “Hot and Ready” pizzas. These commercial annoy me immensely. Continue reading

Mixed Message Monday: Domino’s Wants You to Pay to Train Their Employees

PizzaSince some of what I do for a living can be classified as Technical Marketing, every now and then I like to do a post that is more about the marketing than the tech. Mixed Message Monday is my series on Marketing campaigns that have gone wrong — you can see what message the advertiser was hoping you’d take way, but the message they actually delivered is a different one.

Today, I take a look at a Domino’s Pizza ad that’s been playing on TV here in the States recently. Continue reading

Introducing Mixed Message Mondays

Some of my hybrid job description covers Marketing and Marketing-related work, so I thought it only appropriate that I blog about marketing occasionally.

With that idea in mind, I’m introducing a new feature on GeekFluent: Mixed Message Mondays.  Each Mixed Message Monday (MMM) post will feature an ad or a marketing campaign where the message gets muddied, lost, or even completely negated by the way someone chose to deliver the message.

You can probably think of a couple examples off the top of your head (frighteningly, they’re everywhere), but just in case you can’t, I’m introducing this feature by focusing on one of the finer examples of this mixed messaging.

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