Mixed Message Monday: Kevin Hart and Kickstart

Mixed Message Mondays are my foray into marketing commentary, focused on marketing attempts that must have seemed like a good idea to someone, but have somehow managed to lose the intended message…

I don’t know if you’ve noticed, but it feels like Kevin Hart is everywhere lately. He’s doing TV shows, movies, guest appearances, commercials, etc. To that, I say, “Good for you Kevin. Cash in on it while you can.”

But then, I saw a particularly disturbing commercial for Mountain Dew Kickstart.

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