Perhaps you remember EMC’s first big product announcement event under their then-new CMO Jeremy Burton. They called it a “MegaLaunch” and set out to break several world records as part of the event. If you remember 20 people stuffed into a Mini Cooper, you remember the event.
Every year since then, EMC has repeated the MegaLaunch theme. Last year I was lucky enough to have a front-row seat at MegaLaunch III in Milan.
This year it’s MegaLaunch IV and here are what I think the important bits are:
Which was your favorite part of the MegaLaunch event? Let me know in the comments below.
