The Why of the Follow

Regardless of your medium of choice for social media — Twitter, Google Plus, LinkedIn, blog posts — the first, and easiest, measure of success is the number of followers you have.

There are a lot of social media articles out there that offer tips and techniques for building your followership.  This isn’t one of those articles.

Instead, I’d like to explore why people choose to follow someone.  I’ve been thinking about this for a while now, and, as far as I can tell, when people follow you, it boils down to basically three reasons — either individually or in some combination.

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