Tag: Influence
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An Addendum to My Open Letter
[NOTE: This post might make more sense if you’ve already read my Open Letter to Influence Marketers, but I think it also might work standalone. Your individual mileage may vary.] After I published my “Open Letter” post on Friday, I had a conversation with Kate Hutchinson, a colleague and friend for whom I have a…
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An Open Letter to Influence Marketers
[UPDATE: I’ve posted an Addendum to this Open Letter. After you read this, be sure to check that out, too.] Dear Vendor Marketers, I love being invited to your technical briefings. I can’t emphasize this enough. They’re awesome. They’re filled with useful and interesting information that I’m more than happy to spend my own personal…