[DISCLOSURE: Cohesity was one of the sponsors of the Storage Field Day 9 event (SFD9) that I was a delegate for. As such, they helped to pay for my travel, accommodations, and meals for that event. There was no requirement or even expectation that I write anything about them. No one from Cohesity (or anywhere else for that matter) has reviewed the content of this post.]

Today, Cohesity announced the addition of Cloud integration with their storage platform.

Cohesity is a storage startup that, quite frankly, I hadn’t even heard of before receiving the invitation to Storage Field Day. In what may turn out to be a very clever strategy, Cohesity has made the conscious decision to let the existing players fight over the hotly-contested primary storage space. Instead, Cohesity is concentrating on capturing the less “sexy” — but just as important — secondary storage space.

In discussing this, Cohesity makes a “storage iceberg” analogy, wherein primary storage is only the part of the iceberg that’s visible above the surface, while secondary storage is everything below the surface: Tier 2/3 applications, copies of data, backups, archives, etc. Continue reading →