Today, I take a look at a Domino’s Pizza ad that’s been playing on TV here in the States recently.
In the commercial, Domino’s talks about how they’re known for their pizza delivery service. That’s not enough for Domino’s though; they’d like to become experts at carry-out, too. In fact, they’d like you to help out.
How can you help? That’s easy: go to your local Domino’s and order a carry-out pizza from them so their employees can practice on you.
No, really, that’s what they said.
Let’s apply that same logic to other industries and see what the messages might look like:
Not convinced their message is as off-target as I think it is? Check it out for yourself below and let me know in the comments. Also, feel free to offer other examples of this “logic”…