Category: Tech Marketing
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You Can Find Me in the Cloud with HubStor
It’s funny. The last thing I posted here was on January 1st. In it, I mentioned that 2019 had been a hard year. How foolish I was before 2020 came into its own… In the midst of whatever all of 2020 will continue to bring, I’m pleased to be able to report some good news.…
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An Addendum to My Open Letter
[NOTE: This post might make more sense if you’ve already read my Open Letter to Influence Marketers, but I think it also might work standalone. Your individual mileage may vary.] After I published my “Open Letter” post on Friday, I had a conversation with Kate Hutchinson, a colleague and friend for whom I have a…
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An Open Letter to Influence Marketers
[UPDATE: I’ve posted an Addendum to this Open Letter. After you read this, be sure to check that out, too.] Dear Vendor Marketers, I love being invited to your technical briefings. I can’t emphasize this enough. They’re awesome. They’re filled with useful and interesting information that I’m more than happy to spend my own personal…
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Things Marketers Need to Just STOP Doing
In general, Marketing is a Good ThingTM. It’s how we learn about new products. It’s where we get info on how to differentiate between products. It can help us decide a particular product’s suitability for specific purposes. The folks in Marketing in the IT industry often take a lot of flak. There are several reasons…
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Achievement Unlocked: Certification Quest
If you follow me on Twitter, you may have caught some of the story of chasing certifications in October and how the best-laid plans meant nothing to Hurricane Sandy. Despite the obstacles thrown in our way, my teammates and I charged ahead and succeeded in the Bold Plan that was Certification Quest, wherein 6 people…