Tag: Marketing
-
An Addendum to My Open Letter
[NOTE: This post might make more sense if you’ve already read my Open Letter to Influence Marketers, but I think it also might work standalone. Your individual mileage may vary.] After I published my “Open Letter” post on Friday, I had a conversation with Kate Hutchinson, a colleague and friend for whom I have a…
-
An Open Letter to Influence Marketers
[UPDATE: I’ve posted an Addendum to this Open Letter. After you read this, be sure to check that out, too.] Dear Vendor Marketers, I love being invited to your technical briefings. I can’t emphasize this enough. They’re awesome. They’re filled with useful and interesting information that I’m more than happy to spend my own personal…
-
Things Marketers Need to Just STOP Doing
In general, Marketing is a Good ThingTM. It’s how we learn about new products. It’s where we get info on how to differentiate between products. It can help us decide a particular product’s suitability for specific purposes. The folks in Marketing in the IT industry often take a lot of flak. There are several reasons…
-
Careful with the Jargon…
As the only Technical guy in a Marketing group, it will likely come as no surprise that I encounter occasional problems with jargon. What might surprise you is that my biggest jargon problems aren’t caused by me using Tech-speak around the non-Techies; the biggest issues arise when people use Market-speak around the non-Marketer (me). Let…